WinMinder
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Think strategically. Sell with purpose. Win bigger.

Develop the mindset and strategy to win new accounts and grow existing customers. WinMinder is AI-powered strategic account coaching, grounded in real-world enterprise sales experience.

  • Bring a target or customer account
  • Build your strategy through coaching
  • Choose your next moves

Estimated 30–45 minute first session

Request access See the worked example

Invitation-only pilot. Request access and we’ll follow up by email.

Maturity check · Executive AlignmentSeller: Engaged  ·  WinMinder: Activated
Calder Freight · Working planFictional
QtrStrategy action itemsStatus
Executive AlignmentActivated
Q3Brief the regional VP and confirm her as internal executive sponsor; enlist a solutions engineerDone
Q3Meet the VP of Operations: confirm the onboarding problem and how Calder tracks onboarding time todayNext
Q3Evaluate the dispatch deployment’s contribution to onboarding timePlanned
Q3Review the results with the VP of Operations by quarter endPlanned
Q?Return to the company-wide sponsorship ask with the CIOOn hold
Key Use Case DevelopmentEngaged
Q3Learn whether and how Calder tracks onboarding time todayOpen question
Account strategy · This quarter

Calder Freight

Fictional

Earn a company-wide standard by proving we shorten carrier onboarding, the CIO’s stated priority before peak season.

  • Executive Alignment Activated
  • IT Partnership Not yet assessed
  • Big Deal Strategy Defined
  • Key Use Case Development Engaged
  • Account Team Collaboration Not yet assessed

SellerThe CIO liked our roadmap and asked me to keep her posted.

WinMinder coachThat shows access, not sponsorship yet. Start with the VP of Operations: confirm the onboarding problem and how Calder measures it today.

Account strategy

Calder Freight

Fictional

Earn a company-wide standard by proving we shorten carrier onboarding, the CIO’s stated priority before peak season.

  • Executive Alignment Activated
  • IT Partnership Not yet assessed
  • Big Deal Strategy Defined
  • Key Use Case Development Engaged
  • Account Team Collaboration Not yet assessed
WinMinder coach

Start with the VP of Operations, who owns carrier onboarding: confirm the problem and how Calder tracks onboarding time today.

Added to working plan
Calder Freight · Working planFictional
QtrStrategy action itemsStatus
Executive AlignmentActivated
Q3Brief the regional VP and confirm her as internal executive sponsor; enlist a solutions engineerDone
Q3Meet the VP of Operations: confirm the onboarding problem and how Calder tracks onboarding time todayNext
Q3Evaluate the dispatch deployment’s contribution to onboarding timePlanned
Q3Review the results with the VP of Operations by quarter endPlanned
Q?Return to the company-wide sponsorship ask with the CIOOn hold
Maturity check · Executive AlignmentSeller: Engaged  ·  WinMinder: Activated
Fictional example; Calder Freight is invented. See how the plan changed
The problem

Account planning has turned into paperwork.

Sellers already have CRM, forecasting and call recording. What they rarely get is help thinking: testing what they believe about an account and deciding what actually matters.

Plans built for inspection

Account plans often become administrative work optimized for review meetings, not for changing the account’s trajectory.

Activity mistaken for progress

More meetings, longer plans and more tasks can feel like momentum. Volume isn’t judgment, and it doesn’t change an account on its own.

Claims mistaken for evidence

“The CIO likes us” is a claim. Without someone to pressure-test it, optimistic assumptions quietly become the strategy.

You bring knowledge of the account. WinMinder brings a coherent strategic standard, and helps you apply it.

You bring

What you know about the customer, the people, the history, and the opportunity, in your own words.

WinMinder brings

A methodology, adaptive coaching that tests assumptions and focuses your next moves, and continuity across sessions.

See it for yourself

See the coaching in action.

Follow a fictional seller opening a target account he’s still researching, and another growing an existing customer. Then see how sessions work and the standard behind them.

About the founder

“I’ve spent my career selling enterprise software, building sales organizations, and coaching sellers responsible for complex, high-value customer relationships.

WinMinder brings that experience into a coaching tool for enterprise sellers and account leaders.”

Built from nine years helping scale enterprise sales at Smartsheet, including leading Key Accounts as it grew from approximately $50 million to more than $100 million in annual recurring revenue over three years.

Keith BinderFounder, WinMinder
Request access

Bring a target or customer account. Leave with a strategy you own.

WinMinder is in an invitation-only pilot with selected sellers and sales leaders. Tell us a little about you and the account you’d bring.

Request access